The Lake Companies' Privacy Policy
PRIVACY POLICY
Last updated May 26, 2026
This Privacy Notice for The Lake Companies, LLC (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
- Visit our website at https://www.lakeco.com, or any website of ours that links to this Privacy Notice
- Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@lakeco.com.
SUMMARY OF KEY POINTS
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
How do we keep your information safe? We have appropriate organizational and technical processes in place to protect your personal information. However, no electronic transmission over the internet can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.
How do you exercise your rights? The easiest way is by contacting us at info@lakeco.com. We will consider and act upon any request in accordance with applicable data protection laws.
WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or when you contact us.
The personal information we collect may include:
- Names
- Phone numbers
- Email addresses
- Mailing addresses
- Contact preferences
- Job titles
- Company name
Sensitive information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes.
Information automatically collected
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Policy.
The information we collect includes:
- Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services. This may include your IP address, device information, browser type, and information about your activity in the Services (such as date/time stamps, pages viewed, and other actions you take).
- Device Data. Information about your computer, phone, tablet, or other device you use to access the Services, including IP address, device identification numbers, location, browser type, hardware model, internet service provider, operating system, and system configuration information.
- Location Data. Information about your device’s location, which can be either precise or imprecise, based on your IP address. You can opt out of allowing us to collect this information by disabling your Location setting on your device.
HOW DO WE PROCESS YOUR INFORMATION?
We process your personal information for a variety of reasons depending on how you interact with our Services, including:
- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To respond to user inquiries and offer support. We may process your information to respond to your inquiries and solve any potential issues.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
- To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
- To save or protect an individual’s vital interest. We may process your information when necessary to prevent harm.
WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
If you are located in the EU or UK
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information:
- Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
- Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services.
- Legitimate Interests. We may process your information when it is reasonably necessary to achieve our legitimate business interests, such as sending information about our products and services, supporting our marketing activities, and understanding how users use our services.
- Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
- Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. The categories of third parties we may share personal information with include:
- Website Hosting Service Providers
- CRM and Sales & Marketing Tools
- Data Analytics Services
- Data Storage Service Providers
- Performance Monitoring Tools
Business Transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics purposes, including to help manage and display advertisements and to tailor content to your interests.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
Google Analytics
We share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. For more information, please visit the Google Privacy & Terms page.
HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or securely store it and isolate it from further processing until deletion is possible.
HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18 years of age. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under age 18, please contact us at info@lakeco.com.
WHAT ARE YOUR PRIVACY RIGHTS?
EEA, UK, and Switzerland
In these regions, you have certain rights under applicable data protection laws, including the right to:
- Request access to and obtain a copy of your personal information
- Request rectification or erasure of your personal information
- Restrict the processing of your personal information
- Data portability (where applicable)
- Object to the processing of your personal information
- Not be subject to automated decision-making
If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or the UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent
If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time by contacting us at info@lakeco.com. Please note that withdrawing consent will not affect the lawfulness of processing before its withdrawal.
Opting out of marketing communications
You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in any email we send, or by contacting us at info@lakeco.com. You may still receive service-related messages necessary for the administration of your account.
Cookies
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, though this could affect certain features or services. For more information, see our Cookie Policy.
If you have questions or comments about your privacy rights, you may email us at info@lakeco.com.
CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
Categories of Personal Information We Collect
We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, postal address, phone number, email address, IP address | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, employment information | YES |
| C. Protected classification characteristics | Gender, age, race and ethnicity, national origin | NO |
| D. Commercial information | Transaction information, purchase history | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or network activity | Browsing history, search history, online behavior | NO |
| G. Geolocation data | Device location | YES |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings | NO |
| I. Professional or employment-related information | Job title, work history, professional qualifications | YES |
| J. Education information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Profile or summary about individual’s preferences | NO |
| L. Sensitive personal information | — | NO |
We will use and retain the collected personal information as needed to provide the Services or for:
- Category A – 6 months
- Category B – 6 months
- Category D – 1 year
- Category G – 1 year
- Category I – 6 months
How We Use and Share Personal Information
We collect and share your personal information through targeting cookies/marketing cookies and beacons/pixels/tags. We may use your personal information for our own business purposes, such as undertaking internal research for technological development. This is not considered to be “selling” of your personal information.
The categories of third parties to whom we disclosed personal information for a business or commercial purpose include: Data Analytics Services.
Your Rights
You have rights under certain US state data protection laws, including:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
How to Exercise Your Rights
To exercise these rights, you can contact us by emailing us at info@lakeco.com, by visiting https://www.lakeco.com/contact, or by using the contact details at the bottom of this document.
You can opt out of targeted advertising or profiling by disabling cookies in the Cookie Preference Settings on our website.
Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf.
Request Verification
Upon receiving your request, we will need to verify your identity. We will only use personal information provided in your request to verify your identity or authority to make the request. If we cannot verify your identity from information already maintained by us, we may request additional information for verification and security purposes.
Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at info@lakeco.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
California “Shine The Light” Law
California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing using the contact details provided in the “How Can You Contact Us” section below.
DO WE MAKE UPDATES TO THIS NOTICE?
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently.
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at info@lakeco.com or contact us by post at:
The Lake Companies, LLC
301 N Broadway, Ste 114
De Pere, WI 54115
United States
Phone: (920) 406-3030
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
To request to review, update, or delete your personal information, please contact us at info@lakeco.com or visit https://www.lakeco.com/contact.