The Lake Companies' Cookie Policy
COOKIE POLICY
Last updated May 26, 2026
This Cookie Policy explains how The Lake Companies, LLC (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.lakeco.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
WHAT ARE COOKIES?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, The Lake Companies, LLC) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits this website and when it visits certain other websites.
WHY DO WE USE COOKIES?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our site. Third parties serve cookies through our Website for analytics and other purposes. This is described in more detail below.
HOW CAN I CONTROL COOKIES?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
TYPES OF COOKIES WE USE
Essential website cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as the cookie consent mechanism.
| Name | Purpose | Provider | Expires |
|---|---|---|---|
__hs_cookie_cat_pref |
Stores the visitor’s cookie consent preferences so they are remembered on return visits. | .lakeco.com | 6 months |
__cf_bm |
Set by Cloudflare to distinguish between humans and bots. Required for the security of our site. | .lakeco.com | 30 minutes |
Performance and functionality cookies
These cookies are used to enhance the performance and functionality of our Website. Without these cookies, certain functionality may become unavailable.
| Name | Purpose | Provider | Expires |
|---|---|---|---|
hs-messages-is-open |
Keeps track of whether the live chat widget is open so it remains open when the visitor navigates to a new page. | .lakeco.com | Session |
hs-messages-hide-welcome-message |
Prevents the live chat welcome message from appearing again for one day after it is dismissed. | .lakeco.com | 1 day |
Analytics and customization cookies
These cookies collect information used in aggregate form to help us understand how our Website is being used, how effective our marketing campaigns are, and to help us improve the site experience.
| Name | Purpose | Provider | Expires |
|---|---|---|---|
__hstc |
Main HubSpot tracking cookie. Includes a unique identifier for this visitor, the start of the current session, and the start of all sessions. Used to determine unique visitors and sessions. | .lakeco.com | 6 months |
hubspotutk |
HubSpot cookie used for visitor identity. Passed to HubSpot on form submission and used to de-duplicate contacts. | .lakeco.com | 13 months |
__hssc |
HubSpot session cookie. Tracks sessions so HubSpot can determine if it should increment the session number and timestamps in the __hstc cookie. |
.lakeco.com | 30 minutes |
__hssrc |
HubSpot cookie used to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. | .lakeco.com | Session |
_ga |
Google Analytics cookie. Records a unique ID used to generate data about how the visitor uses the Website. | .lakeco.com | 13 months |
_ga_# |
Google Analytics cookie. Used to distinguish individual users and calculate visit and session data. | .lakeco.com | 13 months |
Advertising cookies
We do not currently run advertising campaigns that set cookies on this site. If this changes, this policy will be updated accordingly.
HOW CAN I CONTROL COOKIES ON MY BROWSER?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
WHAT ABOUT OTHER TRACKING TECHNOLOGIES, LIKE WEB BEACONS?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website or opened an email from us.
This allows us, for example, to monitor the traffic patterns of users from one page to another, to understand whether you have come to the Website from an online advertisement, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
HOW OFTEN WILL YOU UPDATE THIS COOKIE POLICY?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
WHERE CAN I GET FURTHER INFORMATION?
If you have any questions about our use of cookies or other technologies, please email us at info@lakeco.com or by post to:
The Lake Companies, LLC
301 N Broadway, Ste 114
De Pere, WI 54115
United States
Phone: (920) 406-3030