Career Opportunities with The Lake Companies

Talented and passionate people changing how the manufacturing industry uses technology

null
JOIN THE LAKE COMPANIES TEAM

If you’re looking for career opportunities that allow you to grow, enhance your abilities, learn new skills, and stay ahead of evolving technology—while being part of a supportive, down-to-earth team—then The Lake Companies could be the perfect fit.

As a tech company serving industries such as industrial machinery, metal fabrication, precision machining, high-tech electronics, medical, aerospace, defense, and transportation, we offer the chance to make a real impact. When you see the incredible products our clients create and know your role helps them run their businesses efficiently and effectively, you’ll feel a strong sense of pride in the work you do.

IMMEDIATE JOB OPENINGS

The Business Development Representative (BDR) is a front-line pipeline generation role focused on creating qualified opportunities for both Infor SyteLine / CloudSuite Industrial (CSI) and The Lake Companies’ proprietary product portfolio. The primary mission is to consistently generate high-quality meetings and sales-ready opportunities that support the company’s growth plan; expanding net-new Infor wins while also accelerating Lake product adoption.

This BDR will engage discrete manufacturers through research-driven outreach, persona-based messaging, and structured multi-touch sequences across phone, email, and social. The role will work closely with Sales, Marketing, and pre-sales to align outreach to the right manufacturing pain points, qualify interest using a consistent framework, and hand off well-scoped opportunities with clear next steps.

Because our buyers and champions sit inside manufacturing operations and IT, the BDR must bring credible manufacturing fluency, able to relate to how discrete manufacturers run production, plan and schedule, manage inventory, and measure performance, so early conversations feel valuable and relevant, not scripted.

Key Responsibilities:

Pipeline Generation (Infor SyteLine / CSI + Lake Companies Products)

  • Identify, research, and prioritize target accounts and buying personas within discrete manufacturing organizations.
  • Execute structured outbound prospecting (calls, emails, social outreach, and sequences) to generate new meetings and opportunities for both Infor SyteLine/CSI and Lake product solutions.
  • Tailor messaging to common manufacturing drivers (on-time delivery, schedule adherence, inventory accuracy, labor efficiency, quality, plant visibility, costing/margins, and systems integration).

Qualification and Opportunity Creation

  • Conduct discovery conversations to confirm fit, urgency, and potential value; capture clear problem statements and desired outcomes.
  • Qualify prospects using a consistent framework (e.g., needs, timeline, stakeholders, current system landscape, and ability to act) and determine the right path: ERP evaluation, ERP upgrade/modernization, add-on solution, or services.
  • Set high-quality meetings with the appropriate sales resource, ensuring agenda, stakeholders, and next steps are confirmed.

Account Intelligence and Collaboration

  • Build account plans for priority targets: company context, manufacturing model, tech stack, ERP environment, and relevant triggers (growth, acquisitions, leadership changes, compliance, plant expansion, system pain).
  • Partner with Marketing on campaign follow-up, event/webinar leads, and content-driven outreach to improve conversion rates.
  • Coordinate with sales and solution resources to refine talk tracks, identify vertical plays, and continuously improve messaging and targeting.

Process, CRM Discipline, and Performance

  • Maintain accurate activity, contact/account data, sequencing, and opportunity notes in the CRM.
  • Track performance against activity and outcomes metrics (activity volume, conversations, conversion rates, meetings set, opportunities influenced).
  • Learn and consistently apply The Lake Companies’ sales process, qualification standards, and brand/voice guidelines.

Market Learning and Continuous Improvement

  • Stay current on manufacturing trends and common challenges in discrete manufacturing environments.
  • Develop proficiency in the value proposition for SyteLine/CSI, Lake Companies products, and associated services so you can communicate relevance early and confidently.
  • Actively participate in coaching, call reviews, and enablement to improve effectiveness and results over time.

Qualifications:

Experience & Background:

  • 1–3+ years of outbound sales development, inside sales, or lead generation experience (B2B preferred).
  • Demonstrated success booking meetings and creating qualified pipeline through phone, email, and social outreach.
  • Experience selling or supporting sales in manufacturing, ERP, industrial software, or operational/IT solutions is strongly preferred.

Manufacturing Industry Understanding:

  • Practical understanding of discrete manufacturing environments and common operational workflows (production planning/scheduling, inventory, shop floor execution, quality, costing, and delivery performance).
  • Ability to translate manufacturing pain points into relevant business conversations with operations, supply chain, finance, and IT stakeholders.

Skills

  • Strong communication skills—able to be clear, concise, credible, and customer-oriented in writing and live conversations.
  • Comfortable initiating conversations with senior stakeholders and navigating multiple personas (Operations, Plant leadership, Supply Chain, Finance, IT).
  • Strong discovery and listening skills; able to ask thoughtful questions and capture meaningful notes.
  • Organized and process-driven with high attention to detail in CRM hygiene and follow-up.
  • Coachable and motivated; responds well to feedback, practice, and continuous improvement.

Tools & Work Habits

  • Experience with CRM and sales engagement tools (or strong ability to learn quickly).
  • Ability to manage a structured daily prospecting cadence and maintain consistent activity.
  • Strong research skills for account targeting and personalization.

Personal Attributes

  • High integrity and professionalism; represents the company well in every interaction.
  • Resilient and persistent—comfortable with ambiguity, rejection, and iterative improvement.
  • Team-oriented mindset with a willingness to collaborate across Sales, Marketing, and pre-sales.

Benefits:

  • Competitive base salary with commission structure and performance bonuses.
  • Comprehensive benefits package including health insurance, retirement plans, and paid time off.
  • Continuous training and professional development opportunities.
  • Opportunity for career growth and advancement within the organization.
  • A dynamic and supportive work environment with a focus on teamwork and collaboration.

The expected base salary for this position is: USD 50,000- 55,000 and additional commissions. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.

If you are a results-oriented sales professional with a passion for technology and a strong track record in B2B sales, we invite you to join our team at The Lake Companies and be part of our mission to drive innovation and success for our manufacturing clients. Apply now and take the next step in your career!

APPLY HERE
ELITE BENEFITS PACKAGES

Elite Benefits: job satisfaction, purpose, personal evolution, innovation, commitment, customer focus, opportunity, longevity

Insurance Benefits: medical, dental, vision, life, accidental death and dismemberment, long term disability, short term disability, health savings account

Fringe Benefits: vacation, paid sick leave, paid holidays, 401(k), education assistance

null

OUR VALUES

Animation of culture wall images

At The Lake Companies...

We build lasting relationships with our customers. We listen intently, we care, we serve. We communicate openly & honestly, We encourage innovation with constant improvement. We provide proven solutions & strategies. We take responsibility for our actions. We enhance the methods of our customers & the skills of their staff. We address challenges quickly & with optimism. We believe in people and their dreams. We do the right thing.

APPLY HERE

Areas of Work Available at The Lake Companies

  • Application, Implementation, and Product Support
  • Programming & Development
  • Sales
  • Marketing
  • Systems & Networking Services
  • Consulting
  • Administration
  • And More
Close

Applicant Information

Name(Required)
Position you are interested in:(Required)
Do you have experience working in manufacturing?(Required)
Do you have experience with SyteLine?(Required)
Do you have experience with The Lake Companies' products?(Required)
Drop files here or
Accepted file types: pdf, Max. file size: 2 MB, Max. files: 2.
    Attach your resume and cover letter. Maximum of 2 documents. PDF files only.

    Contact Us

    "*" indicates required fields

    This field is for validation purposes and should be left unchanged.
    Name*
    Email*
    Please let us know what's on your mind. Have a question for us? Ask away. Requesting a demo? Let us know what you would like to see.

    By clicking “Submit” you agree that The Lake Companies will process your personal data provided in the above form for communicating with you as our potential or actual customer as described in our Privacy Policy.